Why Positioning Changes Everything

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Today let's talk about positioning, and why it's probably the single biggest factor in your success as a creative.

Positioning is how and where you sit in the market, and how your potential customers perceive you.

And here’s the truth: if you're poorly positioned, you’re probably dealing with one or more of the following:

• Not well known (let’s be honest, you’re anonymous)

• Lack of sales flow (those opportunities just aren’t showing up)

• Feeling like you have to compete on price, scared to charge more

• Easily replaceable

• Letting clients dictate the terms

• Stuck with only local clients

Sound familiar?

The thing is, positioning can fix all of this. When you become a specialist, you stop competing in a sea of generalists. You become the expert, and here’s what happens:

• You face little competition

• You can charge a premium for your services

• Clients start trusting you to make the decisions

• You’re seen as someone with deep expertise, and trust me, that’s invaluable

Your goal should be simple: make it easier for clients to find you than your competitors. Once they find you, you need to give them a reason to care.

The Four Fears of Specializing (and why they’re bullshit)

Now, I know some of you might be thinking, “But if I specialize, I’ll miss out on opportunities.” That’s one of the biggest fears I hear when people think about narrowing their focus.

Let’s break it down.

Fear #1: I’ll miss out on opportunities

• Reality Check 1: Specializing allows you to build a deeper expertise. You’re not missing out; you’re attracting high-quality opportunities tailored to your strengths.

• Reality Check 2: You can command higher rates because clients will pay more for someone who’s an expert.

• Reality Check 3: A clearer brand identity. Specializing makes marketing easier. People instantly know what you’re about.

• Reality Check 4: You’ll get better referrals. People recommend you for what you do best. The more you’re known for that specific thing, the more likely you are to be recommended.

Fear #2: I’ll get bored

• Reality Check 1: Mastery brings satisfaction. Diving deep into one area can be incredibly fulfilling.

• Reality Check 2: Specialization isn’t limiting your creativity—it’s enhancing it. By focusing, you’ll find new depths to explore.

• Reality Check 3: Even as a specialist, there’s a wide variety of projects within your niche, keeping things dynamic.

• Reality Check 4: Choose something you’re passionate about. When your work aligns with your passions, boredom won’t be an issue.

Fear #3: I don’t have enough experience

• Reality Check 1: You have to start somewhere. Specializing allows you to focus and gain experience faster.

• Reality Check 2: Specialization can actually accelerate your growth. The more specific your field, the quicker you become an expert.

Fear #4: I don’t know how to specialize

• Reality Check 1: There’s more information out there than ever—take a course, attend workshops, dive into the resources available.

• Reality Check 2: Find a mentor. Someone who’s already specialized in your field can guide you and give you insights.

• Reality Check 3: You don’t have to do it overnight. Take incremental steps toward specialization, build your skills, and grow your confidence along the way.

...

Look, positioning isn’t just about picking a lane. It’s about making it easier for your Dream Clients to find you and trust that you’re the right choice.

And if you’re wondering how to start positioning yourself right, we actually did a full podcast episode breaking this down, which you can listen to here.

https://youtu.be/ycZqagOs7ok

P.S. The Dream Client Accelerator is opening for enrollments soon… (September 17th!) This is the most in-depth program we’ve created to help you master the business side of being a creative and land your Dream Clients! If you want to be part of this exclusive cohort, click here to join the waitlist.

Talk soon,
The Rocks at 505